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Earn credits with The Shortlist!

Select episodes of The Shortlist are now eligible to earn listeners Certified Professional Services Marketer (CPSM) Continuing Education Credits (CEU)! Please refer to the list on this page for further information on Domains of Practice and CEU time eligibility.

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When capturing educational time, it's always a good idea to retain documentation. In order to maintain the integrity of the CPSM program, SMPS occasionally audits CEU entries. To prove that you indeed listened to The Shortlist, make sure that you tune in via Apple Podcasts or Spotify and take a screencap of your screen once you've finished the episode. (This will capture the date/time, as well as verification that you listened to the podcast in full.) Please visit The SMPS Recertification Page for more information.

Domains of Practice

Domain 1: Marketing Research
Domain 2: Marketing Planning
Domain 3: Client and Business Development
Domain 4: Proposals
Domain 5: Promotional Activity
​Domain 6: Management

Episodes

Episode 0.  Welcome to The Shortlist 
Episode 1.  Planning for Prepositioning  |  Domain: 1  |  CEU Credits: 0.5
Episode 2.  Recipe for a Successful Team: Part 1  |  Domain: 6  |  CEU Credits: 0.25
Episode 3.  Recipe for a Successful Team: Part 2  |  Domain: 6  |  CEU Credits: 0.25
Episode 4.  Website Audit  |  Domain: 5  |  CEU Credits: 0.5
Episode 5.  Building Brand Awareness  |  Domain: 6  |  CEU Credits: 0.5
Episode 6.  Right-Sized Marketing Teams  |  Domain: 4  |  CEU Credits: 0.5
Episode 7.  Proposal Strategy Matrix  |  Domain: 4  |  CEU Credits: 0.5
Episode 8.  Website Refresh vs. Rebuild  |  Domain: 5  |  CEU Credits: 0.5
Episode 9.  Sharing Your Expertise  |  Domain: 4  |  CEU Credits: 0.5
Episode 10.  Which Social Media Platform is Right for Your Firm?  |  Domain: 5  |  CEU Credits: 0.5
Episode 11.  All About Instagram  |  Domain: 5  |  CEU Credits: 0.25
Episode 12.  Departments of One  |  Domain: 6  |  CEU Credits: 0.5
Episode 13.  The Value of Storytelling  |  Domain: 5  |  CEU Credits: 0.5
Episode 14.  AEC Marketing Predictions for 2022 |  Domain: 1  |  CEU Credits: 0.75
Episode 15.  Building (and Implementing!) an Annual Marketing Calendar: Part 1: Check-up Checklist  |  Domain: 2  |  CEU Credits: 0.25
Episode 16.  Building (and Implementing!) an Annual Marketing Calendar: Part 2: Proposal Peaks  |  Domain: 2  |  CEU Credits: 0.5
Episode 17.  Building (and Implementing!) an Annual Marketing Calendar: Part 3: Creating the Calendar  |  Domain: 2  |  CEU Credits: 0.5
Episode 18.  Interview Prep Checklist  |  Domain: 4  |  CEU Credits: 0.5
Episode 19.  Characters in Every Interview  |  Domain: 4  |  CEU Credits: 0.5
Episode 20.  Virtual Interviews  |  Domain: 4  |  CEU Credits: 0.5
Episode 21.  10 Tips for Business Writing  |  Domain: 4 |  CEU Credits: 0.5
Episode 22.  Interview Red Flag Warnings: Early Signs You Might Be Headed For a Loss   |  Domain: 4  |  CEU Credits: 0.25
Episode 23.  10 Graphic Design and Workflow Tips  |  Domain: 4  |  CEU Credits: 0.5
Episode 24.  Tackling Cover Letters  |  Domain: 4  |  CEU Credits: 0.5
Episode 25.  Math People vs. Art People
Episode 26.  Creating Your Brand Identity  |  Domain: 1  |  CEU Credits: 0.5
Episode 27.  Business Development 101  |  Domain: 5  |  CEU Credits: 0.5
Episode 28.  Conducting a Brand Audit  |  Domain: 5  |  CEU Credits: 0.5
Episode 29.  Recharge, Inspire, and Take Care
Episode 30.  Behind The Shortlist: Producing and Launching an AEC Podcast
Episode 31.  What Every Marketer Wants a New PM to Know  |  Domain: 4  |  CEU Credits: 0.5
Episode 32.  Competitor Audits, Part 1  |  Domain: 1  |  CEU Credits: 0.75
Episode 33.  Competitor Audits, Part 2  |  Domain: 1  |  CEU Credits: 0.5
Episode 34.  What Every First-Time AEC Marketer Should Know  |  Domain: 6  |  CEU Credits: 0.75
Episode 35.  The Making of Middle of Six  |  Domain: 6  |  CEU Credits: 0.5
Episode 36.  How to Stay Creative in a Criteria-Driven World  |  Domain: 4  |  CEU Credits: 0.5
Episode 37.  Top 10 Award Submittal Tips  |  Domain: 5  |  CEU Credits: 0.5
Episode 38.  The Power of Visuals in Digital Marketing  |  Domain: 5  |  CEU Credits: 0.5
Episode 39.  Developing In-House Photography Skills  |  Domain: 5  |  CEU Credits: 0.5
Episode 40.  RFP Pet Peeves  |  Domain: 4  |  CEU Credits: 0.5
Episode 41.  Essential Components of Brand Guidelines  |  Domain: 2  |  CEU Credits: 0.5
Episode 42.  Addressing Burnout and Mental Health  |  Domain: 6  |  CEU Credits: 0.5
Episode 43.  How to Change-Proof Your Marketing Department  |  Domain: 6  |  CEU Credits: 0.75
Episode 44.  How to Plan an Effective Marketing Retreat  |  Domain: 2  |  CEU Credits: 0.5
Episode 45.  Building (and Supporting) a Marketing Team  |  Domain: 6  |  CEU Credits: 0.5
Episode 46.  Night of the Living Deadline
Episode 47.  How to Get the Most Out of a Conference |  Domain: 5  |  CEU Credits: 0.5
Episode 48.  Time Management Tricks
Episode 49.  Revisiting Social Media |  Domain: 5  |  CEU Credits: 0.5
Episode 50.  What Marketing and BD Need from Each Other |  Domain: 3  |  CEU Credits: 0.5
Episode 51.  Client Care, Gifts, and Swag: Hot or Not |  Domain: 5  |  CEU Credits: 0.5
Episode 52.  Overcoming the Fear of Public Speaking |  Domain: 3  |  CEU Credits: 0.5
Episode 53.  Efficiencies in Proposal Development |  Domain: 4  |  CEU Credits: 0.5
Episode 54.  What Marketers Want Leadership to Know |  Domain: 6  |  CEU Credits: 0.5
Episode 55.  Focusing on Team Strengths
Episode 56.  Brand and Client Perception Surveys |  Domain: 1  |  CEU Credits: 1.0
Episode 57.  Making of "The Wildcards" |  Domain: 6  |  CEU Credits: 1.0
Episode 58.  Marketing Trends that Establish Authenticity |  Domain: 6  |  CEU Credits: 1.0
Episode 59.  Design Strategies for A3 Proposals |  Domain: 6  |  CEU Credits: 1.0
Episode 60.  Leading Design-Build Pursuits |  Domain: 4  |  CEU Credits: 0.5


 

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