As a general rule, we don't recommend obsessing over the competition. It's much more productive to focus on what your firm does well. But on occasion—say at the start of a new year or as part of a larger strategic planning effort—it can be worthwhile to turn your attention to a handful of companies you most frequently compete against. What is their share of voice and how is it influencing their share of market? In Part 1 of this two-part series, Middle of Six's Senior Marketing Strategist, Allison Tivnon outlines why a competitor audit can be valuable, what characteristics to assess, and how to compile and quantify qualitative findings. In an increasingly competitive market, now might be just the right time to identify hidden windows of opportunity where your firm can stand out from the field.
CPSM CEU Credits: 0.75 | Domain: 1
The Shortlist is a podcast that explores all things AEC marketing. Hosted by Middle of Six Principal, Wendy Simmons, each episode features members of the MOS team, where we take a deep dive on a wide range of topics related to AEC marketing including: proposal development, strategy, team building, business development, branding, digital marketing, and more. You can listen to our full archive of episodes here.
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